| It has nothing to do with purists or this target customer demographic or that one. You have to add something of value to justify a 40k GBP markup on what is functionally the same car. UNLESS your vehicles are so desireable and positioned in the market (Ferrari, Lamborghini, etc) that the rarity of a special equipment package is enough to justify a ridiculous premium regardless of the actual monetary value of the features of that package (paint, wheels, etc) Based on what I read, some red pinstriping, fugly body cladding, a whopping 40 lbs of weight savings and an equally unimpressive 40-flywheel-hp plus some likely ridiculously overpriced shock coilovers that couldnt sell to anyone other than an automaker simply do not seem to accomplish that justification. Will some tard pay for it, certainly, but see this is the problem, you are resigning yourself to building cars for tards. So here you have Nissan, who has come back from the brink of bankruptcy and within 15 years turns the performance market on its head with the release of this amazing flagship car the GTR. They now have the window wide open to position themselves as a serious automaker in terms of performance and value, and what do they do? They decide to embrace the General Motors philosophy....maybe Nissan should just change their slogan to "We build excitement". This is what GM did for years and years, naming mundane things like power-assisted rack-and-pinion steering the "MAGNASTEER SYSTEM" and slapping cheap plastic ribbed body cladding on chevrolets and then calling it a Pontiac.....which may work on idiots who are brand loyal to their detriment or people who just dont know the difference...but when you are courting people with well over $100k to spend on an impractical sportscar. The carnie tricks cheapen the brand and do you a disservice. You notice Porsche doesn't engage in this practice, and that is why Porsche has a bit more integrity to its reputation than Nissan. I prefer Nissan cars over the other japanese counter-parts in many cases, but I can't seem to wrap my head around why they have such terrible stewardship of their brand/image/marketing decisions.
 "We pretended to work, and they pretended to pay us."
--Mikhail Khodorkovsky "Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery."
--Winston Churchill "When the people find that they can vote themselves money, that will herald the end of the republic."
--Benjamin Franklin "Government is not reason. It is not eloquent. It is force. Like fire, it is a dangerous servant and a fearful master."
"The last official act of any government is to loot the treasury."
--George Washington END THE FED
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